Selena by Cari Vander Yacht
Selena McKenzie made her name at Publicis Mojo where she started as a junior creative. She created global and nationally talked about campaigns for Nike and Tourism Victoria which quickly picked up local and international accolades. In 2007 she was headhunted to join Fallon London. Here, Selena continued to generate category changing campaigns for big accounts like BBC and small ones such as Tate Art Galleries.
In 2011, after many years of missing Nike, Selena headed to Wieden+Kennedy, dividing her time between the Amsterdam and London offices, concentrating on global and pan-European projects for Nike, Arla, Novartis and Coca-Cola.
Selena left the business in 2016 to do a Masters degree which would intersect her interests of futures foresight and brands.
Returning to Melbourne in 2019 to put down roots after 11 years away she finds herself continually jet-lagged between Abu Dhabi and Amsterdam working for Tellart. Now positioning herself as an antidisciplinary Creative Director.
Career History
2019 – present Tellart, Amsterdam Creative Director (Interpretive Designer)
Netherlands Pavilion at World Expo 2025 (Osaka, JP)
Phillipines Pavilion at World Expo 2025 (Osaka, JP)
UAE Pavilion at World Expo 2025 (Osaka, JP)
UAE Host Pavilion at COP28 (Dubai, UAE)
Ministry Of Tourism Experience Centre (Riyadh, KSA)
UAE Host Pavilion at World Expo 2020 (Dubai, UAE)
Qasr Al Hosn - House of Artisans (Abu Dhabi, UAE)
UAE ‘Salt Water Cities’ Pavilion at Floriade Expo 2022 (Almere NL)
11th Hour Racing ‘The Race Below’ mixed reality project (Newport, USA)
2018 – 2019 Clemenger, Melbourne Creative Director
National Australia Bank, Beyond Blue, Mars, BT(UK)
2011 – 2016 Wieden+Kennedy, London Creative Director
Nike (UK/ EU/ US), Samsung (Global), Coca-Cola (UK/ US), Lurpak, Arla (UK/ EU), Tesco
2011 – 2013 Wieden+Kennedy, Amsterdam Snr Creative
Nike (EU/ US), Heineken, Coca-Cola Ekocycle (US), Novartis
2007 – 2011 Fallon London, United Kingdom Mid-Creative
BBC, BBC Radio, Sony, French Connection, Orange, Tate Art Galleries, Cadbury, Eurostar, Nokia
2002 – 2006 Publicis Mojo Sydney and Melbourne Jnr Creative/ Mid-Creative
Nike (Asia Pacific), Nescafe, Nestle, Toyota, Tourism Victoria